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Machine Learning

Advertisement Sale Prediction

Predicting if an existing customer will buy a product using Logistic Regression.

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Advertisement Sale Prediction screenshot

Project Overview

A binary classification project aimed at predicting purchase intent based on customer demographics and advertisement interaction.

Technologies Used

PythonLogistic RegressionScikit-learn

Methodology

  1. 1Data preprocessing and label encoding.
  2. 2Feature scaling for better convergence.
  3. 3Model training using Logistic Regression.
  4. 4Evaluation using Confusion Matrix.

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