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Data Analysis

Market Basket Analysis

Discovering frequent itemsets and association rules in retail data using the Apriori algorithm.

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Market Basket Analysis screenshot

Project Overview

Mining transaction data to identify product combinations that are frequently purchased together.

Technologies Used

PythonAprioriMlxtend

Methodology

  1. 1Transaction data transformation and encoding.
  2. 2Setting Support and Confidence thresholds.
  3. 3Mining association rules and Lift values.
  4. 4Visualizing product correlations via heatmaps.