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Machine Learning

Customer Spent Analysis

Unsupervised learning to cluster customers based on spending habits using K-Means Clustering.

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Project Overview

Identifying customer segments to help businesses target their marketing efforts effectively.

Technologies Used

PythonK-MeansHierarchical Clustering

Methodology

  1. 1Elbow method to find optimal clusters.
  2. 2Dendrogram for Hierarchical clustering.
  3. 3K-Means algorithm application.
  4. 4Visualizing clusters using Matplotlib.

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